Yeah1 Group Shakes Up Leadership: Ngo Chu Van Hanh Becomes Chairwoman While Nguyen Thi Ha My Steps In As CEO Alongside Private Placement Expansion

The corporate governance landscape at Yeah1 Group Corporation (HoSE: YEG) is undergoing a significant transformation. Effective November 6, 2026, the media conglomerate has officially announced a sweeping high-level leadership reshuffle, positioning new executives at the helm to steer the company through its next phase of strategic growth. Ms. Ngo Chu Van Hanh, who previously held the position of Chief Executive Officer, has been appointed as the new Chairwoman of the Board of Directors (BoD), succeeding Ms. Le Phuong Thao.

This leadership transition marks a calculated maneuver by Yeah1 as it concurrently expands its capital base, finalizes private placement initiatives, and pumps substantial financial resources into its core subsidiaries. While stepping down from her role as Chairwoman, Ms. Thao will retain her seat on the Board of Directors for the 2022–2027 term, ensuring continuity in corporate vision and governance oversight. Concurrently, Ms. Nguyen Thi Ha My has been elevated to the role of Chief Executive Officer, replacing Ms. Hanh and stepping up as one of the company’s legal representatives alongside the new Chairwoman.

Strategic Leadership Transition and Executive Backgrounds

The restructuring of Yeah1’s executive suite brings seasoned industry veterans into pivotal decision-making positions. Ms. Ngo Chu Van Hanh steps into the role of Chairwoman armed with approximately 24 years of extensive experience spanning business administration, corporate management, and media operations. Having served as Yeah1’s CEO since September 2023 and subsequently joining the Board of Directors in May 2024, Ms. Hanh has already demonstrated a profound capacity to navigate the complexities of Vietnam’s dynamic media and entertainment sectors. Her elevation to Chairwoman underscores the board’s confidence in her leadership capabilities, particularly as the company seeks to scale its operational footprint and enhance shareholder value.

Stepping into the CEO role is Ms. Nguyen Thi Ha My, an accomplished professional with a robust academic and professional background in marketing, technology, and strategic commercial growth. Ms. My earned a Master of Science in Marketing from Birmingham City University in the United Kingdom and holds a Bachelor of Commerce degree from RMIT University.

Prior to taking the reins at Yeah1, Ms. My accumulated nearly six years of high-level managerial experience as the Country Manager for AnyMind Group Vietnam between 2018 and 2024. Her impressive resume also includes serving as an Executive Strategic Partner at YouNet Group, coupled with advisory roles focusing on commerce and growth strategies for prominent enterprises operating within the technology, data analytics, and media sectors. The combination of Ms. Hanh’s institutional familiarity and Ms. My’s extensive commercial background is expected to inject fresh momentum into Yeah1’s day-to-day operations and long-term strategic execution.

Corporate Governance Realignment and Supervisory Changes

Beyond the executive board changes, Yeah1 is experiencing shifts within its internal oversight bodies. The corporation formally announced that it received a resignation letter from Mr. Nguyen Van Nam, who stepped down from his position as Head of the Supervisory Board citing personal reasons.

To ensure seamless compliance and administrative continuity, Yeah1 has outlined a rigorous timeline for shareholder consultation and structural adjustments. The company is scheduled to close its shareholder list on November 18, 2026, initiating a written solicitation process to officially approve the resignation and elect supplementary members to the Supervisory Board. Additionally, this voting process will encompass necessary amendments to the company’s charter. The official voting window is set to run from November 27 through December 8, 2026, allowing shareholders to weigh in on these vital governance updates.

Capital Expansion via Private Placement and Financial Restructuring

The leadership overhaul closely follows a major milestone in Yeah1’s financial trajectory: the successful completion of its private placement round. Yeah1 previously announced the conclusion of its offering of 17 million shares to strategic investors, successfully achieving approximately 68% of its total registered issuance volume of 25 million shares. The remaining 8 million un-registered units were cancelled in accordance with regulatory frameworks.

The private placement attracted key internal stakeholders who significantly bolstered their equity stakes in the company. Ms. Le Phuong Thao, the former Chairwoman and current Board member, acquired 7 million shares, bringing her total ownership to 18.8 million units—equivalent to an 8.47% stake in Yeah1’s charter capital. Meanwhile, Ms. Vu Thi Nhu Mai participated by purchasing 10 million shares, elevating her ownership ratio from 0% to 4.5% of the company.

Through this successful share issuance, Yeah1 raised VND 170 billion, successfully expanding its charter capital from slightly over VND 2.052 trillion to more than VND 2.222 trillion. This influx of capital arrives at a critical juncture, positioning the conglomerate to aggressively fund its expansion initiatives across multiple business fronts.

Deployment of Proceeds and Subsidiary Reinforcement

In alignment with its disclosed use-of-proceeds plan, Yeah1 intends to channel the entirety of the VND 170 billion raised from the private placement into expanding the operational capacity of four direct subsidiary companies, all of which are wholly owned by Yeah1. The capital injection is slated for execution throughout the 2026 financial year.

The strategic allocation of funds across subsidiaries is structured as follows:

• Yeah1 Network Co., Ltd.: An additional capital contribution of VND 61 billion, elevating its total contributed capital to VND 141 billion.
• Mango+ Entertainment and Media Co., Ltd.: An injection of VND 25.63 billion, raising its total capital to over VND 95.2 billion.
• 1Production Co., Ltd.: A substantial infusion of VND 80 billion, bringing its total contributed capital to VND 430 billion.
• 1Brandlink Co., Ltd.: A supplementary contribution of VND 4 billion, raising its total capital to VND 6 billion.

By reinforcing the financial foundations of these key subsidiaries, Yeah1 aims to solidify its market dominance in digital content creation, multi-channel network operations, live entertainment production, and brand-building solutions.

Market Context and Broader Economic Outlook

The timing of Yeah1’s leadership restructuring and capital reinforcement aligns with a broader period of dynamic activity within Vietnam’s financial and corporate sectors. As enterprises prepare for the evolving macroeconomic landscape of 2027, strategic adaptations in governance and capital efficiency have become paramount.

Industry analysts note that Yeah1’s deliberate pivot toward strengthening its core subsidiaries reflects an aggressive strategy to capture rising consumer and digital media demands. With a refreshed executive team—featuring Ms. Hanh at the helm of the board and Ms. My driving executive operations—Yeah1 appears well-positioned to leverage its newly expanded capital base.

As the company finalizes its supervisory board votes through December and implements its subsidiary capital injections, stakeholders and market observers will be closely monitoring how this redesigned corporate structure translates into operational performance and long-term enterprise value in the competitive Vietnamese media ecosystem.