Geely EX5 Pioneer Customer Verification of Peace of Mind After Nearly One Year of Use
The landscape of the Vietnamese automotive market has undergone a significant transformation in recent years, marked by the aggressive entry of global electric vehicle (EV) manufacturers and a shift in consumer sentiment toward sustainable mobility. Among the early adopters of this new era is Mr. Bui Anh Ngoc, a resident of Hanoi, whose journey with the Geely EX5 offers a comprehensive look into the reality of owning a pioneering vehicle in a rapidly evolving market. After nearly a year of daily operation, Mr. Ngoc’s experience provides a critical benchmark for evaluating not only the mechanical integrity of Geely’s latest offerings but also the robustness of the after-sales infrastructure provided by its local partner, Tasco Auto.
The Decision of a Connoisseur: Choosing the Geely EX5
Mr. Bui Anh Ngoc is not a novice when it comes to automotive technology. Before transitioning to an electric platform, he had owned and operated a diverse array of vehicles, ranging from traditional internal combustion engine (ICE) cars to sophisticated hybrids. His garage has seen luxury marques from Germany and Japan, providing him with a high standard for build quality, performance, and cabin ergonomics.
When Geely introduced the EX5 to the Vietnamese market in August 2025, Mr. Ngoc approached the purchase with the calculated scrutiny of an experienced driver. Unlike many who might be swayed by aesthetic appeal alone, his primary focus was on the core technology: the battery. Geely’s reputation as a global powerhouse—owning brands such as Volvo, Lotus, and Polestar—played a significant role in his confidence. The EX5 is equipped with the "Short Blade Battery" technology, a Lithium Iron Phosphate (LFP) system known for its high energy density, safety, and longevity.
"I spent only one night researching and weighing the options before deciding to place my order," Mr. Ngoc recalled. "The prowess of Chinese enterprises in battery development and new energy vehicles is a factor that gave me the confidence to be among the first to own the Geely EX5 in Vietnam."
Performance and Daily Utility: Beyond the Specification Sheet
The Geely EX5 is positioned in a competitive segment, boasting an electric motor that delivers 214 horsepower and 320 Nm of torque. It is powered by a 60.22 kWh battery, providing a balance between range and weight. For Mr. Ngoc, however, the true value of the car emerged not from the brochure but from the driver’s seat.
Transitioning from a high-end luxury brand to the Geely EX5, Mr. Ngoc noted that the gap in interior experience was surprisingly narrow. The electric powertrain offered a level of responsiveness that even his premium ICE vehicles could not match. "In an electric car, the throttle lag is virtually non-existent," he explained. "The acceleration is instantaneous, which makes for a much more engaging driving experience in the city."
Over the course of the first year, three specific elements of the EX5 stood out: the acceleration, the multi-link suspension system, and the high-fidelity sound system. The suspension, in particular, was praised for its "solid and planted" feel, providing a sense of stability during high-speed maneuvers and comfort on Hanoi’s varied road surfaces. The car quickly became the preferred choice for his family’s daily commutes, surpassing other vehicles in his household in terms of frequency of use.
The Ultimate Stress Test: A Pre-Tet Collision
The true measure of a car brand’s commitment to its customers is often found in the quality of its service when things go wrong. For Mr. Ngoc, this moment came just days before the Lunar New Year (Tet), the most critical holiday in Vietnam, when automotive service centers are typically overwhelmed and parts are scarce.
A minor collision resulted in significant damage to the EX5’s mirror assembly and side molding. For a pioneer owner of a relatively new model, this was a moment of potential anxiety. In many cases, spare parts for newly launched international models can take weeks or even months to arrive, often leaving the vehicle sidelined.
The response from Tasco Auto, the distributor and service provider for Geely in Vietnam, served as a case study in proactive customer care. Upon receiving the vehicle, the service team conducted a rapid assessment. While the specific mirror assembly needed was in stock in Ho Chi Minh City, it was not immediately available in Hanoi.
Recognizing the urgency of the situation and the importance of the vehicle for the holiday period, Tasco Auto opted to air-freight the component from the south to the north. This decision bypassed the standard multi-day road transport, ensuring the part arrived in Hanoi within 24 hours.
A Surprise in Service Costs and Efficiency
Beyond the speed of the repair, the financial aspect of the service left a lasting impression on Mr. Ngoc. The entire mirror assembly—which includes integrated LED turn signals and a high-definition 360-degree camera—was replaced for a total cost of 5.2 million VND.
"I was genuinely surprised," Mr. Ngoc stated. "For a vehicle of this technological caliber, I expected the cost to be in the tens of millions, similar to the luxury brands I have owned. To have a fully integrated camera and mirror system replaced for just over 5 million VND is a testament to the reasonable maintenance costs of this brand."
The repair was completed on the 26th day of the lunar December, just as the city was beginning to shut down for the holidays. The service team worked extended hours to ensure the car was cleaned and handed over to Mr. Ngoc before their official holiday break. He rated the experience "five stars," citing the combination of technical proficiency, logistical agility, and transparent pricing.
The Tasco Auto Ecosystem: Building Long-Term Trust
The seamless experience reported by Mr. Ngoc is part of a broader strategic initiative by Tasco Auto and Geely to overcome the "trust barrier" often faced by new automotive entrants in Vietnam. Central to this strategy is the "26 Special Privileges" program, titled "Trọn an tâm – Trọn gắn kết" (Full Peace of Mind – Full Connection).
This program is designed to cover the entire lifecycle of the vehicle, from the moment of deposit to long-term maintenance. Key components include:
- The Happy Call System: A structured follow-up protocol that triggers at six specific milestones, including post-delivery and after every major service interval. This allows the company to gather real-time feedback and address minor issues before they escalate.
- VETC 24/7 Nationwide Rescue: Leveraging Tasco’s extensive network, Geely owners have access to round-the-clock roadside assistance, a crucial feature for those transitioning to electric mobility who may harbor concerns about range or technical malfunctions.
- Charging Infrastructure Partnerships: By collaborating with various charging station providers, Geely ensures that its users have streamlined access to power, reducing the "range anxiety" that often hinders EV adoption.
Market Implications and the Road Ahead
The story of Mr. Ngoc and his Geely EX5 reflects a larger trend in the Vietnamese automotive sector. As the market matures, the competitive advantage is shifting from pure product specifications to the "service ecosystem." For Chinese brands like Geely, which are competing against established incumbents and a strong domestic player in VinFast, the ability to provide affordable, high-speed, and reliable after-sales service is the primary driver of brand loyalty.
Industry analysts suggest that the success of the Geely-Tasco partnership could serve as a blueprint for other international brands entering the region. By focusing on "localized" logistics—such as the air-freighting of parts and proactive customer communication—brands can effectively neutralize the perceived risks of buying a "new" or "foreign" technology.
For Mr. Ngoc, the year-long verification process has concluded with a positive verdict. The Geely EX5 has proven to be more than just a technological showcase; it has functioned as a reliable daily companion backed by a service network that understands the value of time and customer peace of mind.
As Vietnam continues its march toward a greener automotive future, the experiences of pioneer customers like Mr. Ngoc will remain vital. They provide the empirical evidence needed for the mass market to follow, proving that the transition to electric vehicles is not just a leap of faith, but a calculated and rewarding move toward modern mobility. The peace of mind, it seems, does not just come from the battery or the motor—it comes from the assurance that when the road gets rough, the support system is already one step ahead.
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